Get to know us

And then we'd love to get to know you

Who is Socialised?

Socialised is owned and managed by myself, Lisa Macale.

I work alongside an amazing team of professionals who live and breathe all things Social Media. Having owned successful businesses that have thrived on Social Media, I understand the important role that Social Media plays in a business’s marketing & brand strategy.

Socialised goes far beyond creating the perfect Instagram feed (although we do that well too!). Our mission is to work with our clients to help them develop original content with a clear direction and strong branding so they can reach their full online potential. We understand how overwhelming and time consuming the ever changing Social Media platforms can be. We want to take away some of the stress from our clients so they can go back to doing what they do best – running their business! We always ensure that our clients have full control over everything we do on their behalf across Social Media by sending through detailed Social Media calenders for them to review an approve each month. 

Alongside our Social Media Management service, we create authentic content that speaks to your target market and showcases to your audience exactly who you are and what you stand for.

Over the past few years I’ve worked with a huge variety of creatives and small business owners who have seen their businesses grow substantially through their investment into Social Media Management and quality professional Content. 


Our Team 

Emma Golebiowski
Emma Golebiowski

Social Media Manager

Lover of caffeine, dark chocolate, clothes and CrossFit, our new Social Media Manager Emma lives in Wellington with her son Riley and husband Ben.⁠ ⁠ Emma has worked in communications and marketing since leaving school and has just completed her Masters in Digital Business. She has been at various fashion brand headquarters including Bendon, Glassons and Hallenstein Brothers. She’s also worked in communications and marketing roles at Barnardos, Hamilton City Council, The University of Waikato and The Life Education Trust (yes she knows Harold). Alongside this industry experience, she has worked as an independent consultant, had her own blog and self-published a clean treats recipe journal. ⁠ ⁠ Emma brings a diverse skill set to every job she does and believes her strengths lie in her creative thinking and passion for solving problems. ⁠ ⁠

Rebekah Proffit
Rebekah Proffit


Rebekah currently lives in Ashburton with her husband, two young daughters and newborn Arie. Rebekah has always had a passion for reading, writing, proofreading, and languages - she speaks fluent Spanish having spent a large part of her formative years in Spain, has studied a little bit of Arabic, and would love to learn more! She pursued these passions at university by completing a Bachelor of Arts majoring in English Literature with a few Linguistic papers thrown in for good measure. She then went on become a high school English teacher and worked for 5 years at a secondary school in Nelson before becoming a mother. ⁠ ⁠ Rebekah loves working with words and grammar, which makes the job of copywriting perfect for her! ⁠

Client Process

1. Brand and Social Media Review

We start by reviewing your current branding and existing Social Media platforms. During this initial stage we will go through your Social Media goals, objectives and values while also looking at your overall marketing strategy. 

2. Strategy

We analyse your current Social Media and the broader market you’re in. We then create a strategy for how your brand is going to best position itself across the various Social Media platforms.

3. Content Creation

We create and design all of your Social Media content and copy, making sure it aligns with the message and story you want to tell across Social Media. As part of this process we offer content shoots to capture your business product or service offerings. 

4. Calendar Management

All of the content created in the previous step will now be put together in to a Social Media calendar for you to review and approve. We will ensure that your content works in with a particular theme to create an aesthetically pleasing feed aligned with your brand.

5. Social Media Management 

Depending on the services you book, during this next step we focus on working towards your Social Media goals and objectives. This might include growing your brand awareness, engagement, building your following and driving more traffic to your website. Throughout the month we may also assist with things like Email Marketing, Instagram/Facebook stories, campaigns, ad’s, giveaways etc. 

6. Reporting

We understand that Social Media analytics can be overwhelming for a lot of our clients. That’s why we offer monthly reporting with clear recommendations so you can see the results in black and white.

We will send you through all our recommendations and implement any required changes. 

Contact us today

I would highly recommend Lisa and the team at Socialised. They are incredible with what they do and an expert in their field. They built up the engagement for my business which has given me the confidence and understanding of how my social media works. Whether you need someone to manage your full day to day running with this or just help creating content – Socialised is your go to!

Emily Harvey
Strangers Collective

I want to reach out and let you know how much I truly appreciate you taking the time to help me start mapping out the key objectives for my start-up businesses. Your invaluable advice and industry knowledge has really set the path for me to start my entrepreneuria journey in a positive way with a healthy mindset right from the get go.

Eventive Co

Like most small business owners, I have been hands on with every aspect of my business since I launched it, but as we started to grow I constantly felt as though I was drowning in all of the work required to run the business.

Social Media and Content Management was a big pain point and whilst I was nervous about handing those things over to someone else, I knew I couldn’t keep up with the work required to keep us front and centre in our competitive market.

What I really loved about Lisa and the team at Socialised is that they took the time to understand my business and the way I want it presented online. This was my biggest fear, that they wouldn’t get me and what I stand for, but right from our very first meeting, Lisa made me feel comfortable and gave me the confidence that she would take good care of my business and its online reputation.

The Socialised team work so well with us now that I really see them as part of our team and I couldn’t be happier with the results they have achieved for us at the I Do Crew.

Christine Ligthart

Lisa has been one of the driving forces behind the success of the Academy Instagram feed. Her creative eye has really helped to create the perfect aesthetic for our feed and we’re always receiving positive comments.

Our followers have grown substantially since Lisa came on board and she is never frightened to try new things and mix it up to keep it interesting and visually pleasing for anyone visiting our profile.

She ’s also singlehandedly transformed our Pinterest account into something that actually delivers quality traffic to our sites which was a big goal of ours for the previous year.

Kylie Carlson
International Academy of Wedding & Event Planning


Check out some of our latest completed projects.


Get in touch with us today!
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